100% Pure Omani Resin (Frankincense)

Long before modern perfumery, there was Luban.

Harvested from the sacred Boswellia sacra tree in the arid mountains of Dhofar, southern Oman, Frankincense — or Luban as it is known across the Arab world — is one of the oldest and most treasured natural substances on earth. Once worth more than gold, it remains the heartbeat of every Omani household to this day.

Our Luban is 100% pure resin, straight from tree to your hands. No added fragrances. No processing. Just the real thing.

Scent & Feel Subtle, earthy, and unmistakably clean. Luban carries a natural freshness that synthetic fragrances simply cannot replicate. It doesn't overwhelm — it purifies.

How to Use

• Burn it on charcoal to cleanse and fragrance your home or clothes
• Use it as an oil for a grounding, earthy scent on the skin
• Chew it as a traditional natural remedy
• Freshen spaces - wardrobes, cars, rooms

The Benefits Generations across Oman and the wider Arab world have relied on Luban for its natural anti-inflammatory properties, traditionally used to support relief from asthma, arthritis, and gum disease.

Why Ours? Sourced directly from Dhofar (the birthplace of the world's finest Frankincense) and brought straight to New Zealand. No middlemen. No compromises.

This is white gold. And now it's yours.